Renee DesignLab
ARNİ
Corporate Identity · 2024

ARNİ

We Built a Brand Identity from Scratch

12+

Applications

6 Colors

Color System

3 Weeks

Duration

ServicesLogo DesignCorporate IdentityBrand GuidelinesPrint Design

Challenge

ARNİ, a growing tech startup, wanted to establish a unique and lasting identity in the market. The logo, color palette and corporate language would all be created from scratch.

Approach

We designed a complete identity system embracing a unique geometric logo symbol, a corporate teal-navy color palette and a wide application range (business cards, building facade, brand book, digital interfaces).

Result

A consistent and scalable identity system was delivered. The ARNİ brand was positioned with a professional and trustworthy perception in the industry.

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ARNİ – We Built a Brand Identity from Scratch | Renee DesignLab